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Incognito : the secret lives of the brain

EAGLEMAN, DAVID

Why is it so difficult to keep a secret? Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you hear your name being mentioned in a conversation that you didn’t think you were listening? In seven fascinating chapters of simple but profound prose Eagleman carefully approaches these attention-grabbing questions.

Navigating the depths of the subconscious brain, Eagleman uncovers new mysteries underpinning even common everyday decisions. Adding up to three pounds brain cells are connected to one another in such complexity that their sum can fairly be described as the most complex material in the entire universe. Incognito explains how the subconscious affects ever so subtly every part of human life.

A page turner, this book not only describes the way the brain works, but it points to the research undergirding such understanding. References are included throughout the book. I recommend this volume to anyone who like myself is interested in expanding their understanding of what is behind human behavior.

By Deivi Garcia
Submitted: September 10, 2012